Every department has a plan. That's the problem.
Fundraising, content, programming, marketing and leadership can't get future-ready on separate tracks. I help public media and other nonprofits build one plan with shared goals, so every department moves in the same direction.
Twenty years in public media, including leading news and audience teams at KCUR and KERA. Audience Development Advisor for Greater Public.
shared goals
Organizations I've worked with
Stations
- KCUR
- KERA
- Nashville Public Radio
- Louisville Public Media
- Kansas City PBS
- Utah Public Radio
- Blue Ridge Public Radio
- New Hampshire Public Radio
National organizations
- Greater Public
- Station Resource Group
- American Press Institute
- Poynter Institute for Media Studies
- Public Media Content Collective
Why change stalls
Most nonprofits fix problems where they show up. The newsroom gets a new strategy. Development gets a new CRM. Marketing gets a rebrand. Each effort makes sense alone, and each one hits the same walls: old workflows, unclear ownership, and teams that don't plan together.
Lasting change happens when the whole organization moves at once.
Where we start
The Future-Ready Audit
A whole-organization review of how your departments work, how they work together, and what has to change so you're ready for the next funding, audience and technology shifts.
What I look at
I talk with people at every level of your staff, not just leadership.
- Development, membership and sponsorship
- Newsroom and content
- Programming
- Marketing and audience
- Operations and data
- Leadership and board
What you get
One
A clear picture
Where each department stands, and where the handoffs between them break down.
Two
Shared priorities
A short list of the changes that matter most, agreed on across teams.
Three
A roadmap
A practical plan for sequencing the work, built so your team can decide who leads each piece.
Timeline
Three months
Need a hand after the audit?
If your team wants support with a specific piece of the roadmap, I also take on focused projects, scoped to just what you need. When a project calls for design or build work, I bring in trusted partners.
Fundraising and membership
Drive planning and coaching, sustainer growth, corporate sponsorship, and donor messaging built for a changed funding environment.
Content and newsroom transformation
New workflows, roles and products that connect editorial work to audience and revenue goals.
Programmatic builds
Designing and launching new programs from concept through staffing and launch, often with partner organizations.
Leadership and board alignment
Retreats and facilitated sessions that get leaders and boards to shared decisions and keep change moving.
Hi, I'm Briana.
I've worked in and alongside nearly every part of a nonprofit: development, content, programming, marketing and leadership. So I see organizations as connected systems, and I help them change as one.
I started as a public radio host and reporter. I was the first audience development lead at KCUR, where I helped build the Kansas News Service and the KC Media Collective. At KERA, I managed news and audience teams and helped lead the acquisitions of the Denton Record-Chronicle and classical station WRR. I'm also a former coach and trainer for the Poynter Institute.
Based in the Kansas City area. Working with organizations nationwide.
Talks and teaching
RUN Leadership Forum, Greater Public
The Public Media Framework
A module series for public media CEOs on how membership, products and revenue work together, and what leaders need to change to make that happen.
Audience Development Summit, Greater Public
Facing Reality: Public Media at a Crossroads
What to do when your purpose is disrupted and serving your community starts to mean something different.
Public Media Women in Leadership
Audience Development and the Whole Community
How reaching more of your community grows both audience and revenue.
Public Media Growth Conference
From Data to Donors: Building Your Growth Engine
How stations use audience data to find, convert and keep donors.
Public Media Content Collective
Digital Content Workshop
A course I designed and led for public media content teams.
Let's talk.
Let's talk about where your organization is headed and whether the Future-Ready Audit is the right place to start.
Email me